^{director of marketing}

^{SOCIAL MEDIA MANAGER}

    Here at Skin By Blair, we are on a mission to uplift and inspire women to prioritize self-care and improve their overall quality of life by developing innovative, science-based, results-driven products that effectively transform the skin and improve self-confidence, and we are seeking a Director Of Marketing to expand the SBB brand through developing and executing comprehensive marketing strategies to drive traffic, revenue, and customer acquisition.

the position

• Develop and implement marketing strategies to drive traffic, sales, and customer acquisition.
• Expertly design visually compelling marketing materials that align with our brand and business objectives.
• Build recognition, consumption, engagement, and reviews for the Skin By Blair brand.
• Implement and manage website updates and maintenance, including content creation, design updates, and bug fixes.
• Develop effective, cohesive, and engaging brand messaging across all platforms.
• Plan and execute email marketing campaigns, including newsletters, promotional offers, and automated flows.
• Collaborate with internal teams to develop compelling content, such as product descriptions and blog posts, create landing pages, and optimize user experience.
• Manage and maintain brand guidelines, ensuring all marketing materials align with our brand and business objectives.
• Develop and execute SEO strategies to improve search engine rankings and drive traffic to our website.
• Analyze data and provide insights to continually optimize marketing campaigns and improve ROI.
• Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports

the right fit

• Creative and motivated individual with the ability to multitask, work independently, and be open to learning
• A quick learner with problem-solving and critical thinking skills - someone who takes the initiative to figure out what needs to be done through creativity and resourcefulness.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Superior organizational skills, follow-through skills and attention to detail
• Critical problem solver with excellent communication skills and ability to finish an assigned task under a deadline
• Obsessively motivated, reliable, and resourceful
• Passion for promoting brand and product education through marketing channels
• Independent thinker who can bring ideas to the table through prior experiences
• Ability to balance schedule and workload with minimal oversight

must haves

• Bachelor’s Degree or comparable experience equivalency
• 3+ years of experience in digital marketing, including website development and graphic design
• Experience using storytelling techniques to create compelling and memorable brand experiences that drive customer loyalty and revenue growth.
• Expert knowledge and experience with e-commerce website development platforms such as Shopify
• Outstanding copy-writing and proofreading skills, as well as excellent written and verbal communication skills
• Highly creative, pay excellent attention to detail, and have a refined aesthetic eye 
• Passionate about marketing strategies for brand development and growth
• Highly curious, extremely resourceful, and eager to learn
• Able to accept feedback, take suggestions, and be eager to improve and grow
• Proactive and able to independently move projects forward, prioritize tasks, and meet deadlines
• Highly organized and dependable, have an eye for detail, and have strong analytical skills
• Motivated individual with the ability to multitask, work independently, and be open to learning and ready to “jump-in” to get the job done
• Positive and upbeat personality

not the right fit


• Someone who needs a ton of structure and consistency
• Not willing to jump in as needed on tasks that aren’t “yours”
• Someone who has no experience with website development and design
• Working multiple jobs or side gigs
• Someone who struggles to work independently
• Someone who has never worked in e-commerce marketing